Areas of Expertise  
Services
_Consulting
_Ethnographic Research
_Socio-Cultural Consumer Research
_Project Management
_Executive Education
_Lectures


Topic Areas
_Consumer Behaviour
_Mega-Trends based on Socio-Cultural Change
_Glocalization, Globalization, Re-Localization, De-Localozation


Field Research
_Luxussanitärmarkt Südostasien (Thailand, Malaysia, Singapur, Indonesien)
_Muslimischer Konsum in Malaysia
_Muslimischer Konsum in Indonesien
_Localization Strategies
_National Day Advertising Strategies in Southeast Asia
_New lifestyles in Southeast Asia
_Mega urban regions
_LOHAS
_Strategic Consumption


Lectures
_Neue Lifestyles in Südostasien
_Doing Business in Southeast Asia
_Doing Business in India
_Planning and Development of a Business in East Asia
_Doing Business in Southeast Asia: Transformations, Resistence, Agents
_Strategic Consumption


Selected Projects
_Stabilo s‘move in Asia
_Sunsilk Segar dan Bersih
_German luxury kitchen makers in Asia
_Swarovski Bathroom
_Various rebranding projects